British Airways has added a collection of 12 OSCARS and 12 BAFTAs award-winning movies to a newly-created category in the airline’s on-board entertainment.
The decision is aimed at recognizing the 90th Academy Awards ceremony (Oscars) and the British Academy Film Awards (BAFTAs), while also offering long-haul flights customers’ access to over 1,000 hours of films, top TV shows and audio programmes via their personal seatback screen
Named Award Worthy, the newly created category will feature Oscars and BAFTAs award winning films in the 2018 awards season, as well as 87 nominations across the two ceremonies.
Films in the category include The Shape of Water, which led the Oscar nominations with 13 and scooped up four awards including ‘Best Picture’ at the ceremony with 12 nominations received at the BAFTAs and three awards it won.
The star performer at the BAFTAs – Three Billboards outside Ebbing, Missouri is also in the category, having received nine nominations with five awards earlier in February.
British war drama Darkest Hour, featuring a stunning performance from Gary Oldman has also been added. https://www.britishairways.com/en-gb/information/entertainment/in-flight-entertainment
Oldman picked up BAFTA’s ‘Leading Actor’ and won the award for ‘Makeup and Hair’ just as it was recognised at the Oscars as ‘Best Actor’, referencing a great British tradition in his speech, telling his mother “put the kettle on – I’m bringing Oscar home.”
The category hosts Call Me by Your Name, which won BAFTA ‘Adapted Screenplay’ was nominated for four Academy Awards and Roman J Israel, Esq. received one nomination.
British Airways’ Regional Commercial Manager for West Africa Kola Olayinka said: “For many of our long-haul customers, being able to watch some of the latest film releases is one of the parts of the flight they most look forward to. That’s why we do everything we can to make sure our in-flight entertainment systems are loaded with up-to-date, award-winning content, guaranteed to keep customers entertained.”
A number of film classics which performed successfully in previous award seasons will also be added to the channel – these films span a broad range of genres, from Silver Linings Playbook to the sinister Silence of the Lambs, Olayinka assured.
Customers who fly with British Airways on long-haul flights have free access to over 1,000 hours of films, top TV shows and audio programmes via their personal seatback screen and the content is updated regularly with categories for major holidays or key calendar events.
These changes to British Airways’ in-flight entertainment system are just one of a number of ways the airline is improving experiences on its long-haul flights.
Last month, BA announced World Traveller customers will receive renewed food offering on board longer flights, a full second meal, and new dinning in Club World couple with White Company bedding across the network.
BA also recently introduced the very first high-speed Wi-Fi in-air connectivity and by 2019, more than 90 per cent of its aircraft are expected to be connected. https://www.britishairways.com/en-gb/information/entertainment/wifi-on-board?
These changes come as part of the airline’s £4.5 billion investment for customers over the next five years.