Fashion Avenue Expansion, The Dubai Mall

Connoisseurs of style can now shop endlessly for exclusive concepts as Emaar Malls reopens ostensibly world’s largest fashion avenue at the Dubai Mall, which offers five-star experience with 150 retail luxury brands

Emar Malls said in a statement that the 150-shop expansion offers ‘five-star experience in the region’ and would welcome more than 150 luxury brands

“Connoisseurs of style will have a veritable showcase of exclusive concepts to choose from, delivered by the world’s leading luxury retailers at their flagship outlets, while many mark their Middle East debut at The Dubai Mall, the retail operator added.

The expansion comes as Emaar Malls reported a Q4 profit of $156 million, an increase of 27 percent, in its latest quarterly results.

Dubai Fashion Avenue Wold largest mall
Dubai Mall Fashion Avenue

The shopping malls and retail business, majority-owned by Emaar Properties, said its revenue for the last three months of 2017 was $307 million, up 35 percent on the 2016 final quarter.

Retail occupancy levels across Emaar Malls assets averaged 94 percent during 2017, welcoming 130 million visitors in 2017, four percent higher than 2016.

The Dubai Mall welcomed 80 million visitors in 2017, underlining its reputation as the world’s most visited retail destination.

“With inspired architecture and a sophisticated collection of art pieces from around the world, Fashion Avenue offers a distinct, five-star experience unmatched in the region,” it added in a statement.



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