Dubai Department of Tourism, Commerce and Marketing has said a total of 15.7 million tourists visited Dubai last year, setting a new record for the emirate as one of the most visited destinations with underlining sustained strength and resilience for its travel and tourism sector.
This figure, according to the agency represents a strong 6.2 per cent year-on-year increase in international overnight visitation in 2017 compare to the five percent growth recorded in the previous year.
This milestone has set a precedent for the emirate projection of 20 million visitors annually by the start of the next decade.
Director General Dubai Tourism, Commerce and Marketing said: “Our strong 6.2 percent growth in 2017 has allowed us to ramp up the pace towards meeting our 2020 targets, and today Dubai’s travel and tourism sector is not only well positioned to offer a superlative destination experience across its eight core strategic propositions but also geared to accelerate its appeal to the diverse and evolving needs of our global travellers. And with Dubai consolidating its position as the fourth most visited city globally, we remain confident at our performance.”
Similarly, India retained top spot in 2017 country specific performance, contributing 2.1 million visitors thus becoming the first country to cross the two million mark in a single year.
Third place United Kingdom delivered 1.27 million travellers, rising two percent over 2016, underscoring Dubai’s popularity among British travellers despite lingering uncertainty surrounding Brexit that has impacted overall outbound travel growth from this market.